Aesthetics in the world

Looking well-groomed and young, delaying aging by taking timely precautions has become a trend that is chasing everyone, men and women. This trend has created a huge aesthetic market in the World.

In recent years, the sector has been growing at an average of 10 percent annually. While increasing demand increases the number of medical aesthetic centers and hospitals, investments are increasing day by day.

Although photo filtering applications can help create a better image, unfortunately, it is not a permanent solution! Those who are not satisfied with these temporary effects want to benefit from plastic surgery for a more permanent solution.

Many plastic surgery clinics around the world report that the number of surgery applications has increased during the corona virus period. The reason for this increase is the convenience of hiding surgeries with a mask or staying at home.

According to research by the BBC, some clinics in the USA, Japan, South Korea and Australia are explaining an increase in lip fillers, face lifts and nose surgeries.

Recent international studies have revealed that plastic surgery continues to rise worldwide. According to the results of the International Aesthetic/Cosmetic Procedures Survey, it was revealed that nose and breast aesthetics are the most commonly performed aesthetics by under 18s in the world, while Turkey ranks 11th among the countries with the highest number of aesthetic procedures.

Experts, who say that the aesthetics market has entered a rapid growth trend in the last five years in Turkey, predict that this growth will increasingly continue in the coming period. Although there is no clear data on the size of the aesthetics economy in Turkey at the moment, sector representatives estimate that the market has a size of over 2 billion dollars.

Recently, aesthetic surgery trends are grouped under three main headings: naturalness, health-beauty and quick recovery. Exaggerated changes are no longer made as in the past. The understanding of 'good aesthetics is aesthetics that is not understood' is increasingly dominant. This causes an increase in non-surgical operations such as filling and toxin.

It is not only the Turks who carry out these operations in Turkey. Foreigners also preferred Turkey more for aesthetic applications. According to the data of the Private Hospitals and Health Organizations Association, although Turkey's tourism revenues decreased by 30 percent in 2016, the income increase in health tourism was 5 percent.

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Health tourism encompasses spa treatments, aesthetic-cosmetic procedures, and medical services. Among these, the most significant growth has been observed in the aesthetic and cosmetic sector. Turkey ranks among the top 10 countries globally for the number of aesthetic operations performed. In 2010, approximately 110,000 patients visited Turkey for health tourism; by 2023, this number surged to 1.8 million, highlighting the country's growing appeal in this sector.

Non-surgical procedures, such as filler and toxin applications, are in high demand among tourists seeking aesthetic treatments. Popular surgical procedures include breast augmentation, liposuction (fat removal), hair transplantation, and facelifts.

The proliferation of aesthetic operations in Turkey has elevated the reputation of Turkish doctors internationally. The number of plastic surgeons in Turkey has also seen a significant increase, reflecting the country's commitment to advancing medical expertise in this field.

A key factor attracting foreign patients is the cost advantage. Diagnostic, treatment, and surgical interventions in Turkey are performed using the same technical and technological standards as in developed countries. Despite this, Turkey offers more competitive pricing compared to other nations.

The combination of Turkey's price advantage, high-quality service, and patient satisfaction has led to consistent growth in aesthetic tourism. Consequently, thousands of patients from countries such as Italy, the Netherlands, Norway, Austria, Belgium, Germany, the United Kingdom, France, Spain, Finland, Iraq, Bulgaria, Algeria, the Turkish Republic of Northern Cyprus, Kuwait, Libya, Egypt, Russia, Turkmenistan, Jordan, the United Arab Emirates, and Syria visit Turkey annually for treatment.

Globally, the aesthetics market is projected to reach $25.9 billion by 2028, with the total number of procedures estimated to continue rising, reflecting the increasing demand for aesthetic treatments worldwide.